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From the Mountains to the Sea and Everything in Between


The NEAT Project

The NEAT Project is growing the local economy, increasing adventure tourism in the region by collaboratively developing high-quality, sustainable facilities and infrastructure supported by a dynamic industry cluster of businesses, providers and support services.

Pillars of Delivery

  • Support the development of Infrastructure which encourages visitors to stay longer & spend more.
  • Provide increased Promotion & Awareness of the regions adventure tourism offer.
  • Contribute to additional Networking & Collaboration opportunities.
  • Provide further Training & Education for those in or aspiring to be in this sector ( volunteer & professional).

Aberdeenshire’s Unique Offering

Through a thorough programme of industry engagement and consultancy across the sector it became clear that as well as an incredibly passionate, knowledgeable and engaged local community of businesses, providers and support services that Aberdeenshire’s strength lies in its unique landscape. The NEAT project seeks to sustainably grow the adventure sector harnessing these natural assets; from the mountain to the sea and everything in between.

The NEAT Project Structure

The NEAT Project consists of 5 agencies working in partnership to deliver the project goals. Contributors from each agency form a steering group which drives the long terms strategy and short term delivery. This activity is informed by industry expertise, best practice examples, market insight and feedback from the staff team generated by engagement with the sector.

  • ONE Logo

    Private sector economic development catalyst. Project Lead Funder.

  • DM Bin S Logo

    National Governing Body for MTB. Project Delivery Lead & Host.

  • Scottish Enterprise Logo

    National Economic Development Agency. Project Funder & Supporter.

  • Aberdeenshire Council Logo

    Local Government/Municipality. Project Funder & Supporter.

  • Visit Aberdeenshire Logo

    Local Destination Marketing Organisation. Project Supporter.

The NEAT Delivery Team

Will Clarke riding a trail

Will Clarke

NEAT Project Manager

An enthusiastic adventure sports participant Will can often be found on his mountain bike, at the occasional enduro race, hiking in the Eastern Cairngorms and recently learning to ski.

Will grew up in Northern Ireland dabbling in football, cricket and athletics before focusing on rugby throughout his teens and university days. Completing a degree in Sports Development and a Post Graduate Teaching qualification Will worked in education for a number of years before a move to Scotland. This coincided with a return to sports development first in basketball and then mountain biking.

Will has been part of the NEAT team since the projects creation working across industry engagement, business case development, infrastructure development and marketing projects.


Lorna Carnegie

Project Executive

A keen horse rider and lover of the outdoors Lorna can often be found exploring Aberdeenshire both on foot and by horseback and enjoying mountain bike events across the country.

Lorna has been a key part of the NEAT team since 2020 leading on business case development, strategy management and engagement with funding bodies.

With extensive experience in project coordination, partnership working and stakeholder management and previous experience with the Scottish parliament before taking up her post with Opportunity North East Lorna is perfectly placed to support this multi agency project achieve its ambitions.


Fee Wallace

NEAT Project Co-Ordinator

Occasional snowboarder, master gardener and keen mountain biker who recently discovered a love of e-bikes Fee is well known around the Aberdeenshire hills, often spotted with Doug the dog in tow.

Fee joined the team in October 2023 to support delivery of the NEAT Project across all areas of activity with a specific focus on enhancing and ensuring long term sustainability of the trail network, developing key strategic projects and engaging with a wide range of diverse project partners.

Coming from a previous role in social work and having been a committed long term volunteer with Aberdeenshire Trail Association Fee has all the attributes and experience to excel in this challenging role and ensure that the region continues to develop a trail network and adventure offering to cater for all abilities.

What can NEAT provide for your business, project or group?

  • 1:1 business, group & project engagement.
  • Connections with industry and sector expertise.
  • Tourism industry & adventure sector market insight.
  • Signposting to additional support opportunities.
  • Support to access specialist training.
  • Support to access funding directly, through partners or from additional sources.


A collection of media assets produced to showcase the best of Aberdeenshire’s adventure asserts and to highlight some key pieces of work through our project.

Aberdeenshire Showcase Pinkbike RB 60

Pinkbike Destination Showcase Aberdeenshire

We are delighted to have partnered with Pinkbike, one of the world leading online mountain bike platforms on a destination showcase article highlighting some of Aberdeenshires outstanding riding spots.


Source to Sea on the River Dee

Join Adventure Syndicate riders Lee Craigie and Jenny Graham as they go from the source of the Dee to the sea using bikes and packrafts!

ROB 0272

NEAT Adventure Business Training Testimonials

Hear from some of the adventure tourism businesses who benefitted from participating in the North East Economic Recovery & Skills fund supported training delivered in collaboration between Opportunity North East and NEAT.

Aberdeen Harry Talbot

Cycling Tips Explore Aberdeenshire

Building on an exciting few years of road cycling activity in the region and the NEAT ambition to raise awareness of Aberdeenshires wealth of adventure sports opportunities we were delighted to work with renowned platform Cycling Tips to show off just a snippet of the regions road riding scene.


What’s Happening

Annual Industry Event 2024

Join us as we bring together a range of adventure tourism stakeholders from Aberdeen City and Aberdeenshire to review the past year and look ahead to 2024 with a touch of international insight.

Industry Development
Val Posch 1

A Report From the IMBA Europe Summit 2023

Earlier this year, the North East Adventure Tourism (NEAT) project was invited to Valposchiavo, Switzerland, to contribute to the International Mountain Biking Association (IMBA) Europe Summit 2023.


Measuring Our Carbon Footprint

Sustainability is at the heart of the NEAT project – working with industry experts we have conducted a baseline assessment to help inform our practices moving forward.