Aberdeenshire Ascents Take Cycle Tourism to New Heights

Jennifer Craw, chief executive of Opportunity North East said: “Aberdeenshire Ascents is the latest example of the North East Adventure Tourism project partners, including ONE, investing in facilities, infrastructure and marketing to attract more visitors and spending, and support jobs in businesses across rural communities and the city.”

Chris Foy, CEO VisitAberdeenshire said: “This exciting project further underlines the north-east as a go-to destination for the keen cyclist and highlights that we are home to some of the country’s most challenging and rewarding cycle routes.

“We are confident that this initiative will provide a major boost to the local visitor economy especially as the return of the prestigious Tour of Britain race this September, includes one of the ascents, Cairnwell, as its finish.”

Jim Savege, Chief Executive of Aberdeenshire Council, said: “Aberdeenshire Ascents will provide both local riders and those from further afield with a tremendous opportunity to experience for themselves these superb climbs which are at the same time beautifully scenic yet hugely challenging.

“As was clearly demonstrated when we hosted the final stage of last year’s Tour of Britain, there is massive local support for cycling here in the north-east of Scotland and I am convinced the ten routes will become a ‘must-do’ activity for many riders in the months ahead.”

Colin Allanach, Chair of Scottish Cycling Grampian said: “This is a great initiative to promote cycle tourism in the North east. This will bring in many people, from all over, to sample some of the fantastic climbs local cyclists know and love.“

To mark the launch, representatives from cycling clubs across the area were encouraged to ride the routes on 30 April. Prizes of limited-edition Aberdeenshire Ascents jerseys will be on offer for the best photography posted throughout May using the hashtag #rideabdn